Do you want to write a great blog post, but arent sure how to structure it?

You can write a compelling and helpful blog post, but without the right structure, only a few people may read it. The people who do visit your blog might even get lost and vie up without finishing the post.

In this article, we will show you how to write a great blog post, even if you are a beginner.

Table of Contents

1. Create a descriptive and compelling headline 
2. Write a clear and concise introduction 
3. Break up content with headings
4. Add a table of contents
5. Keep paragraphs and sentences short
6. Add images, video, and other media
7. Wrap up blog posts with a conclusion 
8. End with a compelling Call to Action (CTA)

How to Write a Great Blog Post

Writing a blog post is a step-by-step process. Below are the most important things you must include in your blog posts.

1. Creat a Descriptive and Compelling Headline

The post title is the first thing that users see in search engines, so it’s best to create an eye-catching title. The post title must represent what is in the posts. Whether you share your post on social media or people search in search engines like Google, they will see the post headline first, and that is the moment they will decide whether to click on it or not. 

If you create attention-grabbing title headlines, it will be impossible for your visitors to ignore it. They will click and try to find what you offer in your post.

2. Write a Clear and Concise Introduction

Next, you need to introduction to tell the readers what in infact inside the blog posts. The introduction must be 1-3 lines at the start of the blog post. Just like post heading, introduction tells the reader what thy should expect in the blog posts. 

The most important thing about writing an introduction is to add your important keywords as soon as possible. this will help search engines to find the related information quick and show in the search result to the people who are searching for that.

3. Break Up Content with Headlines

Headings are the most important part of your blog post. Each heading is a short summary of the following paragraph, telling your readers what is in the paragraph under the heading.

Before you start writing a blog post, it is best to break down your article into multiple headings and subheadings. Creating an outline of important points is the best way to follow the road map while writing a blog post. 

4. Add a Table of Contents

A table of contents provides an overview of the post. It allows the readers to jump to the related section that they want to read. Also, a table of sections helps search engines like Google to show the table of contents in the search results so that they can jump to the related section. So, adding a table of contents to your blog posts is good for SEO and your readers to easily find information they are interested in.

5. Keep Paragraphs and Sentences Short

Keeping paragraphs and sentences short helps you to engage your readers for longer on your blog post.

Imagine writing an article without breaking it down into short paragraphs. It would probably look boring. So, the best thing is to write simply and use a short paragraph.

Another tip for making your blog post more interesting and engaging is to use each sentence to create a new point.

Create a flow of thoughts in your blog post and provide information step by step. Because well-organized posts will engage your readers to read more.

6. Add Images, Video, and Other Media

Visitors don’t want to feel like they are reading a novel when they visit your blog. With that in mind, it’s a good idea to add visual content like photos, infographics, screenshots, graphs, and diagrams. 

Immediately, this breaks up your text, but it also helps visitors see what each section is about, at a glance. Each piece of visual content is also another opportunity to grab the reader’s attention as they scroll through your post. 

It even seems like blogs with visual content are more popular. According to our blogging statistics research, posts with more than seven images get 116% more organic traffic compared to posts that have no images. Similarly, blogs with videos get 83% more traffic than those without videos.

If you are writing ‘how to ‘ blogs, then images help visitors understand what they need to do. 

If you are promoting an affiliate product, then visuals like images and videos are a great way to show that product in action. This can often get you more affiliate revenue. 

Just be aware that lots of high-resolution media can add to your site’s loading time, so it’s important to optimize your images and other media. Readers will also need to scroll past any media they are not interested in, which can be particularly frustrating for smartphone and tablet users. 

With that being said, all visuals should add value for the reader.

7. Wrap Up Blog Posts With a Conclusion

A good conclusion summarized all your points throughout the blog without introducing any new information.

Depending on the topic, you may sometimes want to suggest an actionable solution or share your top pic of all the products, WordPress plugins, travel destinations, and anything else you have compared or reviewed throughout the blog.

However, as a general rule conclusion tend to be pretty short, so don’t worry if you conclusion is one to two sentences.

8. End with a Compelling Call To Actions (CTA)

A call to action tells your readers what to do next after reading your blog posts. Therefore, you should always add a call to action at the end of each post. 

A call to action could lead your readers to read related posts about the topic they have just read. It could also tell them to download a PDF file or subscribe to your newsletter for more updates and the latest blog posts. 

Whatever you decide to do for your readers, make it simple and straightforward so that they don’t get confused. Once they read your call to action, they should be ready to take action.

Conclusion

Writing a blog post is easy; take your time. But writing a great blog post that ranks higher in search engines requires an attention-grabbing headline, a short introduction that provides a brief overview of the blog posts, the use of headings and subheadings in the post, the use of short paragraphs and sentences, adding images and videos, and finally, writing a short conclusion and adding a call to action.

I hope this article helped you learn how to write a blog post. If you liked it, please subscribe to our newsletter for more updates and the latest blog posts. 

You can also follow us on Facebook, Instagram, and YouTube.